As part of our major luxury push, we could not have found a stronger online partner than Farfetch, said Richard Liu, Chairman and CEO of JD.com. We have always believed that the long-term trend of Chinese e-commerce is toward quality over price and this partnership with Farfetch further extends our lead in the battle for the future of Chinas upwardly mobile consumers. We look forward to deepening our relationships with Farfetch and luxury brands in the months and years ahead.
We are deeply honoured and excited to be announcing this partnership with Richard Liu and JD.com, José Neves, Founder, Co-Chairman and CEO of Farfetch. China is the worlds second largest luxury market, and we are delighted to have such a respected partner, known for its strict protection of IP, with whom to address Chinese luxury consumers. This partnership addresses the markets challenges by combining the Farfetch brand and curation with the scale and influence of the foremost Chinese e-commerce giant. This strategic partnership will provide brands a seamless, immediate access to the luxury consumer and Chinese luxury shoppers with access to the greatest selection of luxury in the omni-channel way of life they have already fully embraced.
Regarding the addition of Mr. Liu to Farfetchs board, Mr. Neves added, I am humbled and honoured to have one of the Internets most legendary entrepreneurs Richard Liu join our board, alongside Dame Natalie Massenet and Jonathan Newhouse, Chairman and Chief Executive of Condé Nast International. We are honoured to have the advice and guidance of Chinas premier e-commerce guru as part of our highly experienced team, sitting around the same table as the worlds luxury online pioneer and one of the worlds pre-eminent publishers.
VP Brand Marketing
Manager, Greater China