We are China’s leading technology-driven e-commerce company and a member of the Fortune Global 500. We believe we provide consumers with an enjoyable online retail experience. Through our content-rich and user-friendly website, www.jd.com, and mobile applications, we offer a wide selection of authentic products at competitive prices which are delivered in a speedy and reliable manner. We also offer convenient online and in-person payment options and comprehensive customer services. In order to have better control over fulfillment and to ensure customer satisfaction, we have built our own nationwide fulfillment infrastructure and last-mile delivery network, staffed by our own employees, which supports both our online direct sales and our online marketplace businesses. We have established strong relationships with our suppliers as we develop our online direct sales business. Leveraging our strengths, we launched our online marketplace business in 2010, which has allowed us to significantly expand our selection of products and services.
Our business has grown rapidly and the number of products we offer through our online direct sales and marketplace has grown significantly to meet the strong demand of Chinese consumers. We had 12.5 million, 29.3 million, 47.4 million, 96.6 million, 155.0 million, 226.6 million and 292.5 million active customer accounts in 2011, 2012, 2013, 2014, 2015, 2016 and 2017 respectively.
Timely and reliable fulfillment is critical to the success of an online retail business. We believe we have the largest fulfillment infrastructure of any e-commerce company in China. As of June 30, 2018, JD.com operated 521 warehouses covering an aggregate gross floor area of 11.6 million square meters in China.. JD.com had over 170,000 merchants on its online marketplace, and a total of 173,904 full-time employees as of June 30, 2018.
We are a technology-driven company and have invested heavily in developing our own highly scalable proprietary technology platform that supports our rapid growth and enables us to provide value-added technology services.