We are China’s largest ecommerce company by revenue and a member of the Fortune Global 500. GMV increased from RMB32.7 billion in 2011 to RMB73.3 billion in 2012 to RMB125.5 billion in 2013 to RMB260.2 billion in 2014 to RMB462.7 billion in 2015, and further RMB658.2 billion in 2016.
We believe we provide consumers with an enjoyable online retail experience. Through our content-rich and user-friendly website, www.jd.com, and mobile applications, we offer a wide selection of authentic products at competitive prices which are delivered in a speedy and reliable manner. We also offer convenient online and in-person payment options and comprehensive customer services. In order to have better control over fulfillment and to ensure customer satisfaction, we have built our own nationwide fulfillment infrastructure and last-mile delivery network, staffed by our own employees, which supports both our online direct sales and our online marketp