JD.com Green Planet-Sustainable Week
"The spectacular rise of Chinese consumption has been a major force behind the country's incredible economic story but has also contributed to unprecedented environmental challenges," said
Green Planet-Sustainable Week activities will include:
- Offering eco-friendly, reusable shopping bags. In response to a call from the United Nations Development Program (UNDP) to reduce pollution caused by plastics, JD's new bags have been specifically created from the fabric of discarded apparel. Free bags will be distributed throughout the course of the week-long event and will come with special RFID Chips that can be scanned as coupons in offline stores through JD's partners. Additionally, the company is also working with dozens of suppliers, including
Procter & Gamble, Unilever, PepsiCoand Haier, to develop more environmentally-friendly products using recycled materials thus continuing the program to reduce their use of plastics and lessen the country's pollutions.
- Collecting clothing using its in-house logistics network. JD's clothing drive is part of its larger recycling initiatives, collecting new and used donations from customers in its nationwide in-house logistics network which covers a whopping 99% of
China'spopulation. Materials collected will either be sent to facilities to be ethically recycled or will be distributed for reuse in impoverished areas of China. In the drive, some clothing collections will also be donated to charity organizations to be sold. A similar drive in 2017 led to collections of nearly 400,000 items of clothing from 150 million people in four cities. This year, the program is set to expand to cover 47 cities throughout the country. Proceeds will be donated to lower-income families, people with disabilities and charity groups.
- Gathering appliances to be recycled. Customers will be able to trade in major appliances for recycling with the help of third-party companies through JD's platform. All collected appliances will be disassembled, collecting parts to be used for repairs, helping to reduce the waste generated by household appliances and the pollution created by their production. Working with
JD Foundation, the retailer's charity affiliate, the participating companies will donate a portion of proceeds to charitable activities on the customer's behalf, while customers will be eligible for payment and coupons from JD in exchange for the trade.
"As the largest retailer both online and offline in
Beyond the week-long program encouraging recycling and teaching sustainability throughout the country, JD is actively converting a delivery fleet of 2,000 vehicles to electric vehicles, while long-term working with partners to convert hundreds of thousands of others in the next three years, which would save several million tons in emissions per year. The company is also researching biodegradable packaging, continuing its industry-leading move toward addressing and reducing e-commerce waste. In 2016, JD switched to thinner strips of tape in its packaging, a seemingly small measure that has in turn saved over 100 million meters of tape since its inception.
Based on insights from JD's hundreds of millions of customers, the company's 2018 Trends in
All logistic information tracing donations and trade-ins throughout JD's Green Planet-Sustainable Week are available through
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