Liu Qiangdong’s resume includes impressive accolades, fruitful business ventures, and a continued trajectory of growth throughout all of his professional endeavors. As an entrepreneur, he has utilized his impressive business savvy, previously perfected skills, and intrinsic beliefs and vision to create a tiny business that eventually grew to become the largest IPO to date upon its 2014 public listing on NASDAQ. Throughout this impressive journey, Liu Qiangdong has always stressed the importance of customer service, and utilization of technology for the purpose of creating ease-of-use for shoppers, and capturing an audience through a seamless experience.
The son of coal-shipping parents, Qiangdong was born in China, where his formal education culminated with a Bachelor’s degree in Sociology from the People’s University of China. During his studies, he also spent significant amounts of time learning about computer programming, coding, and the expanding world of the internet, with its newly developing e-commerce landscape.
Following University, Liu Qiangdong rose through the ranks at herbal supplement giant Japan Life, where he eventually became a Director of Computers and Service. Eventually, he embarked on his own entrepreneurial adventure, after renting a small retail space within China’s tech hub, where he sold magneto-optical goods. Successful from the first foray, he grew this concept into a local chain of over a dozen retail spaces. However, with the country’s widespread SARS epidemic looming, Liu Qiangdong saw the writing on the wall in terms of the shifting retail climate. As increasing numbers of potential customers chose to shop from within their homes, he recognized the need to adapt his business model to thrive within this newly burgeoning set of circumstances. Thus, he chose to eliminate physical retail spaces, and focus his endeavors on selling his goods via an e-commerce platform, through his first company, Jingdong.
Eventually, this venture would come to be known as JD.com, with Liu Qiangdong focused on further development of proprietary platforms, advanced technology that would assist with a seamless customer experience, and bolstered relationships with various shippers to ensure same-day, or next-day delivery to a population of over one billion people.
Beaming with success, the company now boasts the largest fleet of drones on hand for delivery services, partners with industry giants to provide a vast array of quality goods, and features unmatched customer service, ensuring a positive experience for its nearly 400 million active users. JD.com has become China’s go-to site for fast service, varied product lines, and a shopping experience tailored to today’s online shoppers. Within this very carefully built company, each facet of this experience has been painstakingly thought out, and constructed by Liu Qiangdong.
With continued success, and many accolades, the company looks forward to expanding its region of influence into Thailand, Southeast Asia, Europe and beyond. JD.com also looks to continuously expand product offerings, drawing international attention from various other leaders within the retail, and e-commerce realm. Naturally, the company looks forward to long-term partnerships with these companies, and continued positive global business relationships. With Liu Qiangdong at the helm, anything is possible.