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Tuniu Announces US$500 Million Investment from a Group of Investors becomes Tuniu’s largest shareholder
Tuniu and launch in-depth strategic partnership

NANJING, China, May 8, 2015 – Tuniu Corporation ("Tuniu" or the "Company") (Nasdaq: TOUR), a leading online leisure travel company in China, today announced that it has entered into definitive agreements with a group of investors for the issuance and sale of US$500 million in newly issued Class A ordinary shares in aggregate.

As part of the agreements,, Inc. (Nasdaq:JD), the leading online direct sales company in China, will purchase a total of US$350 million newly issued Class A ordinary shares of Tuniu through a combination of US$250 million in cash and US$100 million in resources as part of the two companies’ jointly announced strategic agreement. In addition, Unicorn Riches Limited, an affiliate of Hony Capital; DCM Ventures China Turbo Fund, L.P. and DCM Ventures China Turbo Affiliates Fund, L.P., both affiliates of DCM V, L.P.; Ctrip Investment Holding Ltd., a subsidiary of International, Ltd. (Nasdaq: CTRP); Esta Investments Pte Ltd, an affiliate of Temasek Holdings; and Sequoia Capital 2010 CV Holdco, Ltd, an affiliate of Sequoia Capital, will purchase US$80 million, US$20 million, US$20 million, US$20 million and US$10 million of newly issued Class A ordinary shares, respectively. Each of the investors has agreed not to sell, transfer or dispose of any shares acquired in the transaction for six months after the closing.

The purchase price will be US$16.00 per ADS, or the equivalent of approximately US$5.33 per Class A ordinary share, which represents the approximate average closing trading price of the Company's ADSs for the 20 trading days prior to the signing of the agreements. Following the transaction, will hold approximately 27.5% of the Company’s outstanding shares and become the Company’s largest shareholder.

As part of the consideration, has entered into an in-depth strategic agreement with Tuniu, pursuant to which Tuniu will gain the exclusive rights to operate, for five years without commission, the leisure travel channel for both JD’s website and mobile apps, and will become’s preferred partner for hotel and air tickets booking services. The leisure travel services that Tuniu will operate on include packaged tours, cruise line products, tourist attraction tickets, visa processing services, train tickets and car rental services. will also provide Tuniu with a wide range of operational support, including its big data, financial services, traffic and operating resources.

The transaction is subject to customary closing conditions and the closing is expected to take place in the second quarter of 2015. Upon closing, will have the right to designate and appoint one director to Tuniu's board of directors.

Mr. Donald Yu, Tuniu's co-founder and CEO, said, “We are excited about this strategic cooperation with and the additional investment provided by our investors. As the exclusive operator of JD’s leisure travel channel, we will collaborate with by leveraging its traffic and customer base to provide superior leisure travel products and the best customer experience. In the future, we will further increase Tuniu’s investments to improve the user experience of our travel products, promote our brand, expand our regional service centers, strengthen our supply chain management and advance our research and development efforts in order to solidify our market leadership position.”

"We are delighted to be partnering with Tuniu to bring users the highest quality online travel shopping experience available anywhere,” said Mr. Richard Liu, founder and CEO of “Tuniu’s leadership in China’s rapidly growing market for online leisure travel makes it the ideal partner to further strengthen’s travel channel. We will continue to explore long-term partnerships with leaders in key vertical markets to leverage their specialized expertise, as we build China’s premier online e-commerce platform for authentic, high-quality products and services."

The share issuance is exempt from registration under the Securities Act of 1933, as amended pursuant to Section 4(2) of the Securities Act, as amended (the "Securities At") regarding transactions not involving a public offering or is made in reliance on, and in compliance with, Regulation S under the Securities Act.

About Tuniu Corporation

Tuniu (NASDAQ: TOUR) is a leading online leisure travel company in China that offers a large selection of packaged tours, including organized and self-guided tours, as well as travel-related services for leisure travelers through its website and mobile platform. Tuniu has over 550,000 stock keeping units (SKUs) of packaged tours, covering over 140 countries worldwide and all the popular tourist attractions in China. Tuniu provides one-stop leisure travel solutions and a compelling customer experience through its online platform and offline service network, including approximately 650 tour advisors, a 24/7 call center and 75 regional service centers. For more information, please visit

About, Inc., Inc. is the leading online direct sales company in China. The company strives to offer consumers the best online shopping experience. Through its content-rich and user-friendly website and mobile applications, offers a wide selection of authentic products at competitive prices and delivers products in a speedy and reliable manner. The company has the largest fulfillment infrastructure of any e-commerce company in China. operated 7 fulfillment centers and a total of 143 warehouses in 43 cities, and in total 3,539 delivery stations and pickup stations in 1,961 counties and districts across China, staffed by its own employees.

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